Most Recommended Tools

Bluehost is one of the largest website hosting providers and powers millions of websites. Bluehost is a proven powerhouse in the website hosting industry. They offer exceptional customer service. They allow you to host multiple domains under one account, which is super convenient. They're as reliable as they come.
Buzzsprout is the easiest podcasting software for hosting, promoting, and tracking your podcast. If you host your podcast with Buzzsprout from the get go, then you’re in a golden spot. I love Buzzsprout for its ease of use, product-centric ethos, devotion to podcasters, and concentration on the fundamental features that actually matter versus crazy bells and whistles that most podcasters don’t really need.
Circle is powerful enough to support some of the largest and most successful online communities—while being easy to use for community builders who are just starting out. Circle is fully white-labeled so it can match and integrate with your brand. Your members stay looped into your community—increasing engagement, retention, and connection.
ConvertKit is my #1 recommended email marketing platform because it has been built with care to the exact needs of creators building online businesses. Their user experience is very user-friendly. And segmenting my subscribers into focused groups so that I can deliver content specific to their needs has never been easier.
RightMessage increases conversions and sales by better segmenting your website visitors, and personalizing their on-site experience. It’s hard to get your messaging right, which harms your ability to motivate others to take a call-to-action. Thankfully, RightMessage is here to save the day. Their platform empowers you to dynamically display content and user experiences on your site tailored to individual audience types, which can dramatically boost your conversion rates.
Teachable is the best online business platform used by the entrepreneurs to create and sell online courses and coaching services. That was possible thanks to Teachable, a market leader in the booming online courses industry. All of my online courses are housed on Teachable because they make it so darn simple to configure content, manage settings, and sell to students. There’s absolutely no coding required to set up and start selling your online course.

Business Platforms

Guideline’s full-service 401(k) plans make it easier and more affordable to offer your employees the retirement benefits they deserve. I'm so grateful that Guideline exists because without it I may never have rolled out a 401(k) plan to my team. It integrates beautifully with Gusto, which I use for payroll. And it keeps me compliant, which provides blissful peace of mind.
Gusto’s people platform helps businesses like yours onboard, pay, insure, and support your hardworking team. Gusto makes running my business a breeze. It starts with payroll, which is critical to get right for a growing business. I also use Gusto for PTO tracking, culture surveys, important document capture, and more. Oh, and their concierge team is dynamite.
Help Scout is trusted by over 12,000 businesses in 140 countries. There's no way we could operate our customer care inboxes without Help Scout. I also rely on Help Scout as the home of knowledge base tutorial content for some of my offerings. It's pure magic in the form of a software system made to delight.

Collaboration Technology

SavvyCal makes scheduling easy by allowing your recipient to compare their calendar with yours to find availability. You can connect multiple calendars and offer different meeting types. You shouldn't have to feel weird about sending out your scheduling link. Switch to SavvyCal and people will be complimenting you on the scheduling experience.
Dropbox is my cloud-based document storage system of choice that easily syncs with all of my team's computers and provides simple access controls to third-party contributors. I also dabble with Dropbox Paper for elegant document creation.
Slack is a new way to communicate with your team. It’s faster, better organized, and more secure than email. I organize all of my communications in Slack using various channels tailored to unique projects, departments, and hierarchies. It's made email almost a thing of the past, which is glorious for our productivity.

Legal & Compliance Tools

StartPack helps global online entrepreneurs form US LLCs by supporting customers through the incorporation process so they can confidently collect payments, build credibility, stay legal, and make more money.
Iubenda ensures that your website is compliant with the latest privacy laws. They have a variety of services, including policy and term generators, cookie management, and consent solutions. Of the solutions available, I've found this one easiest to use.
HelloSign is the easiest way to send, receive and manage legally binding electronic signatures. The document signing process can be a real hassle—emailing various PDFs back and forth, scanning hard copies, etc. Thankfully, there's a much faster, easier, and more secure way—use HelloSign. I use it for all of our sensitive documents, and always will.

Marketing Platforms

ConvertKit is my #1 recommended email marketing platform because it has been built with care to the exact needs of creators building online businesses. Their user experience is very user-friendly. And segmenting my subscribers into focused groups so that I can deliver content specific to their needs has never been easier.
Demio provides a simple, no-download webinar experience for your audience, as well as all the marketing tools you need to generate better results. It was love at first sight. Finally, I found a platform that provides great video quality, is very stable, makes adding guest presenters a snap, and has excellent user experiences included like public and private chat channels. There's no beating Demio.
RightMessage increases conversions and sales by better segmenting your website visitors, and personalizing their on-site experience. It’s hard to get your messaging right, which harms your ability to motivate others to take a call-to-action. Thankfully, RightMessage is here to save the day. Their platform empowers you to dynamically display content and user experiences on your site tailored to individual audience types, which can dramatically boost your conversion rates.

Podcasting Tools

Buzzsprout is the easiest podcasting software for hosting, promoting, and tracking your podcast. If you host your podcast with Buzzsprout from the get go, then you’re in a golden spot. I love Buzzsprout for its ease of use, product-centric ethos, devotion to podcasters, and concentration on the fundamental features that actually matter versus crazy bells and whistles that most podcasters don’t really need.
Rev.com offers affordable, accurate, easy-to-use speech-to-text solutions. I have relied on Rev.com for years for all of my podcast episode transcription needs. The quality is always there. And price is always fair. And despite the hype of some newer options in the industry, Rev.com continues to deliver without fail.
Fusebox Player transforms your website into a podcasting powerhouse. Perhaps the two most alluring features of Fusebox is the level of design customization. Other WordPress podcast plugins lack truly beautiful design options, whereas we feel this is where Fusebox excels. For just one of many examples, it gives you a color palette for your audio track bar, making your podcast feel like a native part of your website.

Project Management Apps

Airtable is a platform for building collaborative applications. Integrate with all your favorite apps and services. If you're a big fan of spreadsheets, then you'll love Airtable as a means of organizing and planning your work. It's become a powerhouse option within the world of project management systems. With loads of customizable options, it's worth considering.
CoSchedule helps you to create, publish, and share awesome content to social media. If you're looking for a content-specific project management solution, then look no further than CoSchedule. It integrates seamlessly with your WordPress blog. It allows for standard editorial workflows to be created. And it centralizes all content creation tasks.
Monday.com is a Cloud-based platform that allows companies to create their own applications and work management software. It is my new go-to work management platform. It's drag-and-drop simple. There are oodles of pre-made templates for a variety of use cases. And it's highly collaborative and visual by design.

Sales Platforms

Eventbrite brings people together through live experiences. If you run your own events, then do yourself a favor and sell your tickets through Eventbrite. I've tried to adapt other platforms for ticket sales and it never really works. I always come back to Eventbrite.
Stripe is the gold standard for payment processors. It is a suite of payment APIs that powers commerce for online businesses of all sizes, including fraud prevention, and subscription management. You can use Stripe’s payment platform to accept and process payments online for easy-to-use commerce solutions.
Teachable is the best online business platform used by the entrepreneurs to create and sell online courses and coaching services. That was possible thanks to Teachable, a market leader in the booming online courses industry. All of my online courses are housed on Teachable because they make it so darn simple to configure content, manage settings, and sell to students. There’s absolutely no coding required to set up and start selling your online course.

Video Production Tools

Frame.io is a key component of my workflow for producing, reviewing, and collaborating on videos. The user experience is off the hook. And upload times are blazing fast. And it's all highly secured. If you're a video pro, definitely check out Frame.io.
Loom is a welcomed breath of fresh air in the world of video recording tools. There's a free plan option that's not lacking in features. And videos are saved automatically to the cloud. I use Loom anytime I need to create an important explanatory video.
Wistia hosts all of my core educational and marketing videos, including my online course videos and promotional videos. I've been using it for years and have no intention of switching to a different option. I believe in Wistia and are all in on them.

Website & Form Builders

Bluehost is one of the largest website hosting providers and powers millions of websites. Bluehost is a proven powerhouse in the website hosting industry. They offer exceptional customer service. They allow you to host multiple domains under one account, which is super convenient. They're as reliable as they come.
Circle is powerful enough to support some of the largest and most successful online communities—while being easy to use for community builders who are just starting out. Circle is fully white-labeled so it can match and integrate with your brand. Your members stay looped into your community—increasing engagement, retention, and connection.
Leadpages is a powerful landing page builder that helps create high-converting landing pages and drive sales for businesses. I have long used Leadpages to create dedicated landing pages to launch a new educational product or experience. Like most brands, I prefer to build pages on our own site. However, whenever I cannot, I use Leadpages to get the job done.