If you're a creator of any kind, you know how difficult it can be to create things that people adore. When we create something new, we often create based on what we love, but if you're doing it for a living, you'll want to create things that other people love as well!
Creating things that people enjoy can be a difficult balancing act at times. You are constantly balancing what you want to create deep within yourself with what you believe other people want. The good news is that a trade-off isn't always necessary.
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It all comes down to finding the sweet spot where your love of creating intersects with what other people are looking for. Here are five major questions to consider in order to find that sweet spot.
1. What do you enjoy making?
To make things that people enjoy, we must first enjoy making them. Your enthusiasm and energy are evident in everything you create. If you don't enjoy creating something, it will show, and your work will be less than stellar. We produce our best work when we are filled with passion and joy, so start by asking yourself, “What do you love to create?”
2. What do your market's customers already adore?
Do some research to find out what your market's customers like. Some online research will reveal what other brands are producing and what customers are purchasing.
Checking out blogs in your niche to see what products they are talking about may also be part of your research. What do they enjoy? Customers are influenced by influential bloggers in your niche, so if they like it, chances are a lot of other people will as well.
3. How can you put your ideas to the test before implementing them?
Instead of devoting all of your time and energy to creating something only to discover that no one wants it, why not reverse the process and see if people like it first? Share your concept with potential customers and gauge their reaction.
If the reaction is positive, you'll know you've found a winner before you begin creating. This means you can pour your heart and soul into your work without worrying about whether or not it will fail.
If you get a negative response, go back to the drawing board. While this may appear to be a waste of time, know that it is not. The best part about testing your idea before implementing it is that you avoid wasting time and resources on something that people may not like.
4. How can you incorporate your own personality and brand into your work?
Many of the things that people love the most aren't necessarily the best or most recent ideas; they're the ones that have a strong brand and personality.
Consider how you can improve on what you've created by adding your own personal brand and touch to it. This could include the manner in which you deliver your service, package your product, or provide customer support. Every detail counts, and it all contributes to making what you create something that people enjoy.
5. How do you think you can improve your ideas over time?
There's no need to stop once you've created something and put it out there. Great things are constantly evolving and improving.
People change over time, so it's critical to carefully listen to your customers' feedback and allow your product to evolve alongside them. The best products on the market are exceptional at this. Take, for example, Apple's iPhone–it is a product that people love and continue to love more and more every year because it is constantly evolving and building on what people love with each new release.
Now it's your turn
Do you make things that people enjoy? Or do your ideas frequently fall flat? How might these five big questions assist you in creating things that people enjoy? Please share your thoughts in the comments section below.
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