Networking Master (The Ultimate Guide + Image Quotes)

According to Dr. Brian G. Gilmartin, author of “Love and Shyness: Causes, Consequences, and Treatment,” approximately 70% of the best job and career opportunities are obtained under the table via informal social networks.

Furthermore, recent studies have shown that jobs obtained through informal social networks pay significantly better, provide far better growth opportunities, are about three times more likely to provide high levels of career satisfaction, and are about five times more likely to be retained by the incumbent for ten or more years than jobs obtained through traditional channels.

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To summarize, it is not what you know, but who you know.

Yes, networking can be a difficult and awkward process, but if you don't do it, you risk losing 70% of your growth opportunities to those who may not be as good as you but know how to reach out and ask for a “Push.”

In this article, I will outline 14 rules that, if followed, will allow you to master the art of networking.

1. Stop concentrating on what you want

The majority of smart networking is based on mutual benefits. I help, and you help me back, and since you want to connect, you must start this win-win relationship by adding value to the other person's life.

Famous marketing consultant Maribeth Kuzmesky writes in her book “The Connectors: How the World's Most Successful Business People Build Relationships and Win Clients for Life”:

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“Concentrating on the needs of others can be extremely beneficial; almost everyone else's focus is ‘‘What's in it for me?” and not vice versa. As a result, adopting a “What's in it for them?” mentality will enable you to stand out in a crowd.”

In other words, focusing on others will always result in more, which brings us to the second rule of smart networking.

2. Pay Close Attention

Maribeth Kuzmesky goes on:

“Connecting is not about being a great talker; to connect effectively, you must be an active listener, which is not the same as hearing.”

This is difficult because the listener is frequently so preoccupied with responding to what the speaker is saying that he misses much of what the speaker is attempting to convey.

3. Understand what to do if they don't talk much

It's difficult to listen when the other person in your conversation isn't saying much. To truly connect with someone, you must ask good questions that demonstrate your interest, assist you in learning, and allow you to use your listening skills.

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4. Understand how to network via email

All you need to do to network via email is do your homework and research your target. The best way to do so is to read what they post or say on social media, as well as their blog posts. This will help you understand what they enjoy, what they require, and what they complain about.

What you need to do is keep tracking them until you find what I call a “effective point of entry” that allows you to capture that person's attention or, at the very least, reduces the likelihood of them ignoring your email.

5. Keep it brief and to the point

You have less than 10 seconds (or a single paragraph if emailing) to capture someone's attention. A short targeted pitch that tells people who you are, what you do, and what you can offer is the best tool for overcoming this.

Busy people dislike wasting their time; therefore, make sure you get their attention before they feel their time is being wasted.

6. Make connections with everyone

You should not only connect with people in your field of expertise. Expand your network and make connections with people outside of your industry. You never know what the future holds for you; you may require them at some point.

7. Don't ask for anything until you've gotten off their radar

Influencers and important people are bombarded with mediocre or pushy networking attempts on a daily basis, and they are suspicious of new approaches and emails almost all of the time. Sometimes, even after adding value to their lives, you will not get a clear opportunity to ask them to repay your favor.

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That is why you must be patient enough to wait until the right time comes to ask for what you want. And when will the “right time” arrive? I'm not sure. You are more familiar with them than I am.

8. Introduce people to one another

The best way to repay someone is to simply introduce them to someone who can help them.

Assuming you know both individuals well, a simple email asking both of them if they would like to be introduced to each other (while stating what is in it for them) will establish you as a “know'em all” person, and both of them will pay you later if things go well.

9. Not everyone is the right person

When it comes to networking, quality counts. If you are going to approach someone, make sure it is someone who can assist you (knowing that you will offer help first). Aside from that, you're squandering your time.

10. If this is your first time or you are afraid, do it the clumsy way

Networking is simply reaching out to people with whom you have no prior relationship, which can be intimidating for many people.

If it frightens you, doing it in a clumsy manner is preferable to not doing it at all (while working on upgrading your skills).

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If you are feeling overwhelmed because you are not as qualified or your pitch is not as professional, jump right in and click send or push the call button. Similarly to what Michael Jordan has stated:

“I can live with failure, but I can't live with not trying.”

11. Do not be an Asslicker

Most people regard excessive complimenting as fake or cheap, especially when it comes from someone they barely or never know.

Even if you admire that person, don't show it too much, and make sure they respect you as much as you want them to like you. A simple catch is always boring, so avoid being in such a situation.

12. Recognize that you will be rejected numerous times

Don't take it personally; sometimes people are just busy or don't like you for no reason (you, too, get busy or don't like someone for no reason). Accept it and get over it as soon as possible. It's just a part of the game.

13. Locate a mentor

“You need mentors in your life to get you where you want to go!!! Why do you require mentors? It's actually quite simple. Mentors force you to change or push yourself to previously unknown limits. They also provide you with a bigger picture of your life than you can see for yourself.” – Thomas Pace


Make a list of 3-7 people you'd like to have as mentors and reach out to them. Follow them, learn from them, and even volunteer for them.

A mentor can teach you things that books cannot, and once a mentor believes in you, his or her network becomes your network.

You provide assistance as well as prestige or ego satisfaction, and they provide experience and connections. That is a strong relationship in which both of you can succeed.

14. You should never be too busy to network

Networking is business, and if done correctly, it will save you time and money more than anything else on your to-do list.

Make time in your schedule for networking. Reaching out to just one person per day can work wonders for your business. It doesn't matter if you start small, as long as you're consistent.

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